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Innovation and Entrepreneurship provides a very practical and thoroughly researched introduction to innovation and entrepreneurship. It incorporates the core theme of entrepreneurship within the fabric of innovation and is complemented by a broad range of new case studies across many different industries. The text covers the latest core information about innovation and the disciplined and systematic approach that has led successful innovative companies to their market leading positions and to achieve business success. This is blended with the entrepreneurship aspects of activity that lead to innovation, often in smaller firms and in niches of larger organisations. It provides a systematic breakdown of systematic innovation capabilities and both detailed case studies and mini cases of innovative companies and of entrepreneurs for students and business people to learn from.

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Author: Danny Samson,Marianne Gloet
Number of Pages: 544 pages
Published Date: 29 Feb 2016
Publisher: Oxford University Press Australia
Publication Country: Melbourne, Australia
Language: English
ISBN: 9780190300630
Download Link: Click Here
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